PROJECT CASE STUDY
CLIENT
Auto Repair Services
INDUSTRY
Automotive / Auto Repair & Maintenance
SCOPE
Web App
TIMELINE
8 Weeks
Project Overview
Auto Repair Pros is a dealer-trained European service and repair shop based in Fort Lauderdale, Florida, specializing in factory-level diagnostics, OEM quality parts, and a broad range of vehicle services for both domestic and foreign makes. The project involved designing a full responsive website — across desktop and mobile — that positions the shop as the credible, affordable alternative to dealerships, backed by a 4.9-star Google rating from over 1,180 reviews and a 3-year/36,000-mile warranty. The site needed to do the heavy lifting of a sales conversation: establishing expertise, reducing skepticism, and converting visitors into booked appointments before they ever pick up the phone.
Challenge & Approach
The auto repair industry is highly competitive and trust-dependent — customers are often anxious about costs, quality, and being oversold. Sadora addressed this by designing a site that leads with credibility signals (Google review comparisons, expert team profiles, transparent pricing tables) while keeping the path to conversion — call or schedule service — always within reach via a persistent bottom navigation bar on mobile and a prominent CTA in the header on desktop. The vehicle navigation system was a key design challenge: organizing a comprehensive list of domestic and foreign makes into a clear, two-level mega menu that works seamlessly on both desktop and mobile without overwhelming the user. A coupon lead capture popup and a "How It Works" section further reduce friction and build confidence throughout the browsing journey.
