
PROJECT CASE STUDY
CLIENT
Clickup
INDUSTRY
Productivity / SaaS
SCOPE
Marketing
TIMELINE
36 Weeks






Project Overview
ClickUp is one of the world's leading productivity and project management platforms, used by tens of thousands of teams to plan, organize, and collaborate. Sadora provided ongoing marketing design support, acting as an extension of ClickUp's in-house creative team to produce a high volume of branded assets across formats — from paid social and web banners to data-driven infographics, event graphics, and sales enablement slides. The work spanned the full marketing surface: social media creative (including multi-format Instagram Story and feed ads such as the "Ask the Consultant" series), web and display banners promoting AI features and gated content, explanatory infographics (project tiering systems, outcome-first workflow diagrams, the 12 stages of burnout, the connected-work framework), event and webinar graphics, ebook and report covers, and product one-pagers like the Enterprise Plus overview. Every asset was built to ClickUp's bold, gradient-driven visual language and tuned to its specific placement and aspect ratio.
Challenge & Approach
The challenge in marketing design support for a brand at ClickUp's scale isn't inventing a look — it's executing flawlessly inside an established, instantly recognizable system, at the speed and volume a large marketing org demands, without ever letting quality or brand consistency slip. A single campaign concept often needs to live across a story ad, a square post, a web banner, and a slide, each with its own constraints. Sadora approached this as a dependable production partner: internalizing ClickUp's design system — the dark navy canvases, vibrant purple-pink-blue gradients, isometric 3D elements, and bold typography — and applying it consistently across every deliverable and format. Complex ideas were translated into clean, scannable infographics; campaign concepts were adapted across multiple aspect ratios while keeping a single coherent visual; and turnaround stayed fast enough to keep pace with an active marketing calendar. The result is a body of on-brand, polished collateral that reads as a seamless part of ClickUp's existing output.
