PROJECT CASE STUDY
CLIENT
Cynergy Bank
INDUSTRY
Financial Services / Digital Banking
SCOPE
Web App
TIMELINE
8 Weeks
Project Overview
Cynergy Bank is a complete website redesign project for a UK-based bank that positions itself at the intersection of human relationship banking and modern digital technology — a proposition they call "The Human Digital Bank." The project covered the full breadth of the bank's public-facing web presence, spanning personal banking, business banking, private banking, and customer support. The design needed to communicate trust, accessibility, and financial credibility while feeling distinctly modern and approachable across all customer segments.
Challenge & Approach
The central challenge was creating a cohesive design system that could serve radically different audiences — from individual personal account holders to high-net-worth private banking clients and SME business owners — without losing a consistent brand voice. Sadora approached this by establishing a clean, content-led visual language anchored in Cynergy's teal identity, with clear navigational hierarchies, product comparison layouts, and content-rich support pages. Key deliverables included the homepage, savings and current account product pages, business banking pages, meet-the-team pages, news and articles, customer support with FAQ architecture, and online security. Throughout, the design consistently reinforced the bank's core promise: that technology is a tool to enhance human relationships, not replace them.
