PROJECT CASE STUDY
CLIENT
Liftlab
INDUSTRY
Health & Wellness / Sports Nutrition
SCOPE
No Code Development
TIMELINE
8 Weeks
Project Overview
Liftlab is a performance supplement brand built around a simple but powerful promise: clean, science-backed gummies for active, healthy lives. The project involved designing and developing a complete e-commerce website — built on Framer — that positions Liftlab as the transparent, no-nonsense alternative in a supplement market crowded with overcomplicated formulas and hidden claims. The site covers the full customer journey from brand discovery and product education through to purchase, featuring the hero product line of Creatine Monohydrate gummies available in multiple flavors, backed by community testimonials and a clear articulation of the brand's four core values: Clean Ingredients, Science-Backed, Daily Performance, and Honest & Transparent.
Challenge & Approach
The supplement market is saturated, and trust is everything — consumers are skeptical of bold claims and want clarity before they commit. Sadora designed the site to lead with substance over hype: bold, energetic hero visuals that communicate the active lifestyle the brand is built for, immediately followed by a values section that answers the "why Liftlab?" question before it's even asked. Product pages are kept clean and focused, letting the formulation and transparency do the selling. The testimonial section humanizes the brand with real-use scenarios — from gym-goers to busy professionals — making the product feel accessible rather than niche. The overall design language balances high energy with credibility, ensuring the brand reads as both approachable and trustworthy to its core audience of performance-minded individuals.
